Take Pride in Kerbside Recycling!

Kerbside Pride: Reduce, Reuse, Recycle has arrived in the Central Murray Region with its official launch on the 21st of November by the Central Murray Regional Waste Management Group (CMRWMG), its member Councils, Ellwaste and Wimmera Mallee Waste.

Kerbside Pride is an exciting new education campaign that will help residents, schools, businesses, organisations and local government to better understand how much waste they produce and ways to reduce, reuse and recycle in an entertaining environment.

Central to the campaign is an interactive website featuring a series of animations designed to build confidence in the recycling system as well as a presence in the social media space to reach a wider spread of the community.

“We are moving into the online spaces of Facebook, Twitter and YouTube to encourage conversation on recycling and waste within the community.” said CMRWMG Chairperson Neville Goulding.

“We want the community to connect with us in a range of places so we can all keep on top of new developments in the waste and recycling environment, and learn together.”

Executive Officer Karen Fazzani noted that promoting recycling and waste diversion are not new messages for the CMRWMG, but Kerbside Pride allows the Group to reinforce the messages in a fun and innovative way.

“Many people aren’t sure what can and can’t be recycled, or don’t know where those trickier items such as fluorescent light globes and batteries can be dropped off. The Kerbside Pride website is a one-stop-shop for all your questions about waste and recycling, and you can have some fun while you’re there.”

“We look forward to growing the Kerbside Pride community and encourage all Central Murray residents to take pride in kerbside recycling and help us reduce waste to landfill.” said Ms Fazzani.

For more information visit the Kerbside Pride website www.cmrwmg.com.au/kerbsidepride, or search for Kerbside Pride on Facebook.